Meet Jake, who launched his artisanal coffee accessories Shopify store six months ago. He started with just Shopify Payments and PayPal, thinking that would cover his bases. His products were great, his marketing was working, but something puzzling was happening.
Jake noticed customers from different countries would add items to their cart, then abandon at checkout. He received emails asking "Do you accept Klarna?" from UK customers, "Can I pay with iDEAL?" from Netherlands visitors, and "What about BLIK?" from Polish shoppers.