Meet Emma, a successful Shopify merchant from the UK who had built a thriving online business selling artisanal home products. Her conversion rates were solid across Europe, but she kept noticing a troubling pattern: high traffic from Netherlands visitors with abnormally low conversion rates.
After installing heatmap tracking, Emma discovered Dutch visitors were reaching checkout, seeing only credit card and PayPal options, and leaving. When she researched Dutch payment preferences, she learned about iDEAL – but every solution she found required complex integrations or expensive third-party processors.